Builder Target | Digital Marketing for Home Builders

- How to Write Blog Headlines That Attract More...
  
  282 days ago | Featured Blog Posts, Increase Website Visitors
  
  Your home builder blog headline, more than any other aspect of your blog (style, content, visuals, and conversion points), will determine how successful you are in converting copy...
- The Home Builder Blog Index: A List of...
  
  429 days ago | Featured Blog Posts, Increase Website Visitors
  
  Home builders blogs are one of a builder’s most important online marketing tools to increase SEO, increase leads, drive existing prospects back to the website, and lower...
- Why Home Builders Should Pay Attention to Pinterest
  
  460 days ago | Featured Blog Posts, Increase Website Visitors
  
  When it comes to online marketing, there are a lot of fads that come and go, from MySpace to Google+. They start with a bang and some gain traction and others do not. When you...
- [Infographic] Home Builder Facebook Engagement Survey
  
  473 days ago | Convert Leads to Traffic, Featured Blog Posts
  
  We recently profiled more than 350 home builder Facebook pages to find out how well builders and buyers are engaging on Facebook. Stats from this report were collected for a 90...
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How to Write Blog Headlines That Attract More Buyers

282 days ago | Featured Blog Posts,%20Increase Website Visitors

Your home builder blog headline, more than any other aspect of your blog (style, content, visuals, and conversion points), will determine how successful you are in converting copy to contracts. A high impact headline compels potential buyers to click through from the search engines to your blog and introduces them to your product. A successful ...
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12 Weeks Than Can Change Your Life

286 days ago | Plan an Online Campaign

Can your life really change in 12 weeks? Things have been quiet on the Builder Target blog, with lots of things happening behind the scenes. 12 weeks ago, my husband and I lived very happily in our home in Northern California, where I have lived most of my life. With our youngest going off to ...
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Five Awesome Things About Facebook Timeline for Home Builders

380 days ago | Increase Online Leads

One of the benefits of this blog is that it gives me a chance to connect with smart people in the industry who are doing exciting things for home builders. An even better benefit is that I get to share their knowledge with you. Today’s guest post is from the fabulous Dennis O’Neil of O’Neil ...
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Why Home Builder Blogs are More Important than Social Media

409 days ago | Convert Leads to Traffic

Is your home builder Facebook page or Twitter profile measurably increasing your email list, return traffic (website and sales center), and sales every month? Facebook and Twitter have become home builder marketing standards, but many builders are reporting few actual sales that are initiated by social media. While it’s true that Facebook and...
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Home Builder Blog Agencies: What to Know Before You Hire

416 days ago | Plan an Online Campaign

This week a client of mine received an email from another online marketing company that lambasted our strategy in an effort to poach the account. While I certainly have an opinion about the professionalism (and karma) of this kind of business development approach, it brings up an important point that is critical for every home ...
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The Home Builder Blog Index: A List of 175 Industry Blogs

429 days ago | Featured Blog Posts,%20Increase Website Visitors

Home builders blogs are one of a builder’s most important online marketing tools to increase SEO, increase leads, drive existing prospects back to the website, and lower overall marketing costs. So how are builders around the country using blogs to attract, convert, and nurture online leads? We’ve compiled a list of 175 home builder...
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Ready, Set, Recovery: Rebuilding a New Home Sales Team

445 days ago | Convert Leads to Traffic

There is a direct and irrefutable link between the success of your online marketing program and the support that your sales team receives in the form of training, coaching, tools, clearly defined goals and accountability. Any marketing dollars that you spend – online or offline – are wasted without an equal or greater investment in ...
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7 Common Home Builder Blog Mistakes (and How to Fix Them)

448 days ago | Increase Website Visitors

Is your home builder blog successfully attracting, converting and nurturing leads online 24/7? Home builder blogs can help any builder, regardless of size or budget, gain a competitive advantage in attracting more buyers online. Blogs are often the cornerstone of an effective home builder online marketing strategy. But many home builders are...
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Home Builder Marketing for Move-Up Buyers

450 days ago | Increase Website Visitors

Last week we discussed creative programs that are available to help home builders convert contingent buyers to sales and closings. Programs include Contingency Management for home builders and Guaranteed Lease Programs. The market as shown signs of improvement for Sellers in some parts of the country, but home builders are capturing only a small...
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Creative Solutions for Converting Contingencies to Closings

457 days ago | Convert Leads to Traffic

As a builder, how much information, control, and influence do you have over the listings of your contingent buyers? In last week’s post, we discussed the untapped market of contingent buyers and the reasons that many builders are missing out on the opportunity to reach 63% of home buyers. What if we could convert more ...
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