Contingency Management for Home Builders
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February 22, 2012, No comments

As a builder, how much information, control, and influence do you have over the listings of your contingent buyers? In last week’s post, we discussed the untapped market of contingent …

How Pinterest Helps Home Builders Reach Women
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February 19, 2012, 2 Comments

When it comes to online marketing, there are a lot of fads that come and go, from MySpace to Google+. They start with a bang and some gain traction and …

Home Builder Marketing: Building a Brand on Twitter
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February 16, 2012, No comments

I am always a bit leery to discuss “brand,” because it’s often dismissed as marketing speak. People argue about the true meaning of it, how to build it, how to …

contingent1
Featured
February 14, 2012, No comments

As an industry, are we ignoring one of the biggest untapped markets of ready, willing, and able buyers in years? For decades, our approach to contingent buyers has been lukewarm. …

Home Builder Social Media: What it Really Says About You
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February 12, 2012, No comments

We’ve been writing about home builder social media a lot here in Q1 2012. It’s a series that is part how-to, part how-come: why are we on Facebook and Twitter? …

Screen shot 2012-02-06 at 12.30.39 PM
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February 6, 2012, No comments

We recently profiled more than 350 home builder Facebook pages to find out how well builders and buyers are engaging on Facebook. Here’s what we discovered: Stats from this report …

  • Contingency Management for Home Builders
  • How Pinterest Helps Home Builders Reach Women
  • Home Builder Marketing: Building a Brand on Twitter
  • contingent1
  • Home Builder Social Media: What it Really Says About You
  • Screen shot 2012-02-06 at 12.30.39 PM

Recent Posts

Contingency Management for Home Builders

Creative Solutions for Converting Contingencies to Closings

February 22, 2012, No comments

As a builder, how much information, control, and influence do you have over the listings of your contingent buyers? In last week’s post, we discusse ...

How Pinterest Helps Home Builders Reach Women

Why Home Builders Should Pay Attention to Pinterest

February 19, 2012, 2 Comments

When it comes to online marketing, there are a lot of fads that come and go, from MySpace to Google+. They start with a bang and some gain traction an ...

Home Builder Marketing: Building a Brand on Twitter

Building Your Home Builder Brand on Twitter: A Tale of Two Tweets

February 16, 2012, No comments

I am always a bit leery to discuss “brand,” because it’s often dismissed as marketing speak. People argue about the true meaning of it, how to b ...

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