As a builder, how much information, control, and influence do you have over the listings of your contingent buyers? In last week’s post, we discussed the untapped market of contingent …

When it comes to online marketing, there are a lot of fads that come and go, from MySpace to Google+. They start with a bang and some gain traction and …

I am always a bit leery to discuss “brand,” because it’s often dismissed as marketing speak. People argue about the true meaning of it, how to build it, how to …

As an industry, are we ignoring one of the biggest untapped markets of ready, willing, and able buyers in years? For decades, our approach to contingent buyers has been lukewarm. …

We’ve been writing about home builder social media a lot here in Q1 2012. It’s a series that is part how-to, part how-come: why are we on Facebook and Twitter? …

We recently profiled more than 350 home builder Facebook pages to find out how well builders and buyers are engaging on Facebook. Here’s what we discovered: Stats from this report …