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January 27, 2012, No comments

I have worked on three sides of new homes: sales, marketing, and management. In nearly 20 years, I’ve learned one fundamental truth for selling more homes that has never failed …

Speech bubbles
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January 23, 2012, No comments

I don’t profess to be a social media expert. I do specialize in creating, executing and measuring home builder online campaigns to achieve 10% website conversion and 100 leads per …

Home Builder Social Media Measurement
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January 16, 2012, No comments

As an industry, why do we “do” social media? What role does it play, specifically, in selling more homes? Engagement? Reach? Transparency? Targeted audiences? Social proof? Relationship building? Spreading content? …

money house
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January 1, 2012, No comments

In the world of online marketing, there are lots of buzzwords and topics du jour: home builder social media, customer engagement, feedback channels, etc. There are other topics that don’t …

2011 popular
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December 19, 2011, No comments

What are some of the most popular issues and questions that home builder marketing and sales teams had in 2011? At Builder Target, we are grateful everyday for an audience …

Systems and Goals
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December 14, 2011, No comments

Today’s post is Part 3 in the six-week series, “Home Builder Marketing Guide to Takeovers.” In week one we talked about Dirty Research. In week two we discussed Triage: how …

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  • Speech bubbles
  • Home Builder Social Media Measurement
  • money house
  • 2011 popular
  • Systems and Goals

Recent Posts

House-on-red-target-300x225

How to Create a Focused Home Builder Social Media Plan

January 27, 2012, No comments

I have worked on three sides of new homes: sales, marketing, and management. In nearly 20 years, I’ve learned one fundamental truth for selling more ...

Speech bubbles

Making the Connection: Home Builder Social Media and Sales

January 23, 2012, No comments

I don’t profess to be a social media expert. I do specialize in creating, executing and measuring home builder online campaigns to achieve 10% websi ...

Home Builder Social Media Measurement

Home Builder Social Media Measurement: Creating Science from Art

January 16, 2012, No comments

As an industry, why do we “do” social media? What role does it play, specifically, in selling more homes? Engagement? Reach? Transparency? Targete ...

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