Archive for June, 2011

The Role of Leadership in Building a Legacy Homebuilder Brand
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June 22, 2011, No comments

I am bona fide control freak. Maybe you can relate. There are a lot of us in this industry, and it’s understandable. It’s easy to want to control every aspect …

Home Builders and Twitter: Are Auto Responders Bad?

Homebuilder Social Media: The Pros & Cons of Twitter Autoresponders

June 14, 2011, No comments

A person that I have a great deal of respect for who belongs the social media elite (whatever that is) recently announced on Twitter that she would im ...

The Second Greatest Home Builder Marketing Tool

The Second Greatest Home Builder Marketing Tool

June 13, 2011, No comments

We recently wrote about the importance of home builder referral marketing in creating a scalable, legacy home builder brand that is positioned for the ...

How Home Builders Can Prevent Bad Reviews

How Home Builders Can Prevent Bad Reviews on the Web

June 9, 2011, No comments

Type “home builder” into the search engine for most major real estate markets and you’re likely to find something alarming: online customer revi ...

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