As an industry, are we ignoring one of the biggest untapped markets of ready, willing, and able buyers in years? For decades, our approach to contingent buyers has been lukewarm. ...
We’ve been writing about home builder social media a lot here in Q1 2012. It’s a series that is part how-to, part how-come: why are we on Facebook and Twitter? ...
We recently profiled more than 350 home builder Facebook pages to find out how well builders and buyers are engaging on Facebook. Here’s what we discovered: Stats from this report ...
Is your Twitter content filling your funnel or falling flat? Last week we talked about the role of social media in the new home sales funnel as well as creating ...
I have worked on three sides of new homes: sales, marketing, and management. In nearly 20 years, I’ve learned one fundamental truth for selling more homes that has never failed ...
I don’t profess to be a social media expert. I do specialize in creating, executing and measuring home builder online campaigns to achieve 10% website conversion and 100 leads per ...
As an industry, why do we “do” social media? What role does it play, specifically, in selling more homes? Engagement? Reach? Transparency? Targeted audiences? Social proof? Relationship building? Spreading content? ...
In the world of online marketing, there are lots of buzzwords and topics du jour: home builder social media, customer engagement, feedback channels, etc. There are other topics that don’t ...
What are some of the most popular issues and questions that home builder marketing and sales teams had in 2011? At Builder Target, we are grateful everyday for an audience ...
Today’s post is Part 3 in the six-week series, “Home Builder Marketing Guide to Takeovers.” In week one we talked about Dirty Research. In week two we discussed Triage: how ...
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