Are you using social media as the core of your home builder internet marketing strategy?
If so, you may be missing out on a number of new sales leads every month.
As we see in this recent home builder marketing presentation, each month in markets around the country thousands of potential home buyers type real estate related search terms into search engines such as Google, Yahoo, and Bing. Thousands of buyers looking for exactly what you are selling. That’s a highly targeted audience.
And yet, many sales and marketing teams rely primarily on Facebook pages, Twitter feeds, and YouTube channels to “attract” buyers.
Social media is an effective tool for connecting with buyers, but there are a couple of reasons why using social media as the core of your builder marketing plan may cost you new sales leads:
First, potential home buyers can only find you online if each of your home builder social media accounts have been optimized for the search terms that buyers are typing into the search engines. Currently, very few social media campaigns in our industry optimize every home builder blog post, Facebook username, and home builder video upload for search. This means that to a buyer who types in “Atlanta new homes” or “Seattle condos,” you may be invisible. This reduces website traffic and new sales leads.
Second, there may be thousands of people in your market specifically looking for a new home by typing real estate related terms into a search engine. Very few builder Facebook pages, Twitter feeds, or YouTube channels see this kind of traffic. Search engines still offer the greatest prospecting opportunities for builders. So how can you capture more potential buyers who are specifically looking for a home this month?
A strategy that incorporates the core fundamentals of internet marketing such as building an email list, online PR, SEO, Craigslist and other posting sites increases your ability to keep the top of your sales funnel filled with buyers who are specifically looking for a new home this month. Combined with a strong website conversion strategy, this can provide a steady flow of high quality new sales leads every month.
A successful internet strategy directly contributes to filling each stage of the New Home Sales Funnel:
- prospecting
- converting to web lead
- converting to sales office visit
- converting to sale and close/referral
Social media can create increased search engine rankings and it is a fantastic lead nurturing tool, but to supercharge your online prospecting to increase your online sales leads this month, consider all of the (free!) internet marketing tools that have driven proven results for home builders.
