Thinking about starting a blog to promote your new home community, but don’t know where to start? Maybe you have a home builder blog, but are looking for a few new ideas? Blogs can be an important part of any home builder internet marketing strategy. Blogs are a unique platform that can build SEO, drive new leads, create trust, and give your sales team an extended dialogue with buyers about the features and benefits of your new home community. Blogs can sell location, builder’s story, neighborhood, and more. A blog is relationship selling that can enable potential buyers to connect with the people of your company before they ever visit your sales office.
Don’t have a lot of time and resources to write and manage a home builder blog? You can significantly increase your SEO and leads with as little as one blog post per week. Here’s a full year of topics to choose from:
1. Uniqueness of a specific floor plan (the only one in the area with an optional fifth bedroom).
2. Celebrating first community home owner.
3. Reaching a sales benchmark (first phase sold out).
4. Seasons (photo of first spring bloom at your community or first snow fall).
5. Highlight a specific sub contractor (quality construction, experience, long history in the area).
6. Highlight a customer service rep or another employee involved in providing a positive homeowner experience.
7. Builder community contribution (something current or a history of contribution).
8. Introduce a new member of the sales team.
9. Decorating tips from the designer who completed the models.
10. Celebrate a builder anniversary (We started this company 23 years ago today with five lots).
11. Highlight a locally owned restaurant near the community.
12. Highlight any awards given to schools within the area (current or recent past).
13. What makes your home sites unique (larger, more private, flat, wooded. How this enhances the experience of living there).
14. Any positive news coverage or recent PR that your team has generated.
15. Tax credits updates (new opportunities or last chance).
16. Change in interest rates (up or down).
17. Highlight buyer financing programs.
18. Upcoming area events (local farmers market, park events, marathon).
19. Day in the life living at the community.
20. Local businesses that have been recently named “Best” in area.
21. Highlight businesses in neighborhood with a long history in the area.
22. New business opening that provides increased services to homeowners.
23. 10 best reasons to live at your community.
24. Post a buyer survey (serious or fun).
25. Buyer testimonial.
26. Sales events (announce upcoming events and the success of a past event, preferably with photos).
27. Special discounts or promotions at local merchants.
28. New incentives.
29. Mother’s Day/Father’s Day (Sales office tie in, free roses for mom).
30. New homeowner tips.
31. Positive housing market news.
32. What a perfect Saturday morning is like at your community from home owner’s perspective.
33. Focus on quality building materials.
34. Focus on a specific spec home (immediate move in, unique location, special pricing).
35. Community art contest for kids.
36. Personal hobby of employee (award winning triathlete).
37. New community photos on Facebook.
38. New community video on YouTube.
39. Positive homeowner satisfaction surveys.
40. The life cycle of a sale (all the employees who take care of buyers along the way).
41. How the builder supports a local charity, or an employee who participates in a charity.
42. Local business featured in the media.
43. 10 great activities for kids near the community.
44. Great date nights near the community.
45. Resources for parents in the area.
46. Homeowner landscaping tips (by season).
47. “Green” landscaping ideas.
48. Special home of the week.
49. Photos of homeowner holiday decorations.
50. The history of the location where you build.
51. Only a few homes left.
52. Photos of stages of construction.
These are 52 of our ideas, what would you add?
15 Comments on "52 Home Builder Blog Topics"
Well done! This is a fantastic list – love it! I’d add a mention if the community is pet friendly + add local pet services, dog walkers, dog parks… In many urban communities the dogs are our kids.
Thanks Kirstin – really good addition to the list! I know you do a great job of covering these topics in your home builder social media work at 6 Degrees. Glad to see you here! Dawn
great blog. thank you, makes a lot of sense
Blogs can sell location, builder’s story, neighborhood, and more.
Hey thanks for some excellent topic ideas. I feel it is very important for home builders to have a blog to be able to connect to their clients.
Great ideas! Definitely a list to bookmark for home builders.
These are great ideas. I work with a custom home builder in Gainesville, Georgia (www.sullivanforbes.com) and I am always looking for new blog topics to cover. Sullivan & Forbes are highly skilled engineers / home builders and can cover literally every topic as it pertains to building a new home.
“Highlight a specific sub contractor (quality construction, experience, long history in the area).” This is the best that suits me. I have a bad experience before when we decided to put up our own house. We unfortunately landed on a wrong contractor that we didn’t meet our expectations.
Kristine – I agree. A skilled subcontractor can be a part of the home builder brand like any other part of marketing, and can help build trust with potential buyers. Thanks for stopping by the blog and Happy Thanksgiving! – Dawn
Its’ a really informative arcticle i will try to do most of the suggestions.
This is an excellent access of information. I just got interested with your creation on how you explicate even the most simple details regarding with the home builders montana. Thanks for sharing such informative one. Keep posting.
Excellent list. It can be difficult at times to come up with interesting blog topics.
Thanks! We recently published the Blog Index: a list of 175 home builder blogs – also a great source for inspiration. Thanks for stopping by the blog.
Trackbacks for this post