It’s been awhile since the last Builder Target post. In early October I received a call out of the blue to join some old friends and new faces as VP of Sales and Marketing for a growing real estate marketing firm.
Since then, it’s been 10 hour days, 7 days a week. I am happy and grateful every day to be part of an organization that is bursting with new opportunity, but there are new realities to face as well.
As the Principal of a successful home builder internet marketing firm for two years, I confess I fell into a trap. The trap of the outside “guru” that portends (I was dying to use that word today) to tell people – well, you – how to do it better. It’s sort of pretentious, don’t you think?
I’m not alone. A lot of gurus portend. In the time since I last posted to this blog, two new websites with a similar vision to ours have popped up (bring it), portending like mad.
But there’s something that the gurus aren’t telling you.
You don’t have all day to be great. Oh sure, it sounds good. It’s perhaps even the right ideal to prop your thought ladder against. But the reality is that new home sales contains a lot of, well, perfunctory (I’m on a roll today) work that falls somewhere short of great. Somewhere short of your best work. It’s simply what needs to get done today, right now, to keep the embers from igniting into fires.
You know what I am talking about.
So I will be one of the first gurus in awhile – maybe a really long while – to say “You know what? You’re amazing. You do amazing work. And it doesn’t matter that you weren’t perfect today and it doesn’t matter that you weren’t great all day.”
Find your 5 minutes minutes of greatness. Call it social media. Call it follow up. Call it closing. Call it whatever you want. But for crying out loud – give yourself a break.
You just survived the worst real estate market since the Great Depression.
You didn’t make excuses. You didn’t give up.
You completely rock.
