Is your home builder Facebook page or Twitter profile measurably increasing your email list, return traffic (website and sales center), and sales every month? Facebook and Twitter have become home …
When it comes to online marketing, there are a lot of fads that come and go, from MySpace to Google+. They start with a bang and some gain traction an ...
I am always a bit leery to discuss “brand,” because it’s often dismissed as marketing speak. People argue about the true meaning of it, how to b ...
We’ve been writing about home builder social media a lot here in Q1 2012. It’s a series that is part how-to, part how-come: why are we on Face ...
We recently profiled more than 350 home builder Facebook pages to find out how well builders and buyers are engaging on Facebook. Here’s what we discovered: Stats from this report ...
Is your Twitter content filling your funnel or falling flat? Last week we talked about the role of social media in the new home sales funnel as well as creating ...
I have worked on three sides of new homes: sales, marketing, and management. In nearly 20 years, I’ve learned one fundamental truth for selling more homes that has never failed ...
I don’t profess to be a social media expert. I do specialize in creating, executing and measuring home builder online campaigns to achieve 10% website conversion and 100 leads per ...
As an industry, why do we “do” social media? What role does it play, specifically, in selling more homes? Engagement? Reach? Transparency? Targeted audiences? Social proof? Relationship building? Spreading content? ...
How are home builders using Facebook in markets nationwide? We’ve compiled a list of more than 250 home builder Facebook pages for you to reference for ideas and inspiration. Bookmark ...
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