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5 Minutes to Better Home Builder Email Open Rates

Boost Home Builder Email Open Rates 10-15% in 5 Minutes (or Less)

Email marketing is the workhorse of any home builder digital marketing plan. Studies have shown that over the last 10 years email marketing has consistently produced the highest return on investment when compared to social media, paid search, and display advertising. Best of all, email marketing is an investment that fits nicely in almost any home builder’s marketing budget.

But what if you could squeeze even more ROI out of every email that you send?

You can, and it’s easier than you think. In fact, adding this one simple step to every home builder email you send can increase open rates 10-15% on average per email. That means more traffic, more appointments, and more sales for you. All in just 5 minutes.

Here’s how it works:

One day after you have sent your email send it again with a new subject line to everyone on your list that did not open the first one.

Here’s an example:

  • You send your email to a list of 1,000 people
  • The subject line is “Grand Opening Event this Saturday”
  • Of the 1,000 people on your list, 300 opened the first email
  • Now change the subject line to, “Will We See You This Weekend?”
  • Send it again to the 700 people that did not open the first one

By sending the email with a new subject header you can typically increase the overall open rate by 10-15%. In the above example this would have increased the open rate from the same campaign from 30% to 40-45%.

This step takes just a couple of minutes to do for each email but can dramatically increase open rates. Add this to your email best practice checklist for every email that you send and you’ll see better results than ever before from your email marketing.

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Need better results from your online marketing? Contact us for more information about our digital marketing services for home builders.

 

Dawn Sadler

Dawn Sadler is the Founder and CEO of Builder Target. She is also a speaker, author, and content strategist.

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