Custom Home Builder Marketing Session at IBS

Do custom home builders need to approach online marketing differently than production home builders? You bet. Longer sales cycles, longer build times, and a more complex process means that custom builders have to work harder to build the trust of potential customers – long before customers ever contact a builder.

If you’re a custom home builder who is looking for a smarter system for reaching buyers online, then I hope you’ll join me at the NAHB International Builders’ Show next month.

I’ll be presenting a one-hour marketing education session just for custom home builders called:

Relationship Marketing for Custom Builders: Online Marketing Strategies to Attract, Educate & Inspire Customer Action

In this high-energy session I’ll be talking about how to:

  1. Learn how to create education-based content for increased audience engagement through blogs, social media and email marketing.
  2. Discover 10 best practices for custom home builder websites to build a list of high-quality leads.
  3. Identify the six stages of the custom home builder sales funnel and learn how to establish measurable online monthly benchmarks for achieving annual sales goals.

The session takes place on Thursday, February 6th at 8a in South 232. Attendees must have a full registration or one-day education registration for the day of the session. Get complete details here.

If you’re planning to attend IBS, I hope to see you there.


Dawn Sadler

Dawn Sadler is the Founder and CEO of Builder Target. She is also a speaker, author, and content strategist.

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