Home builder blog ideas from Fortun 500 companies

Home Builder Blog Ideas From Fortune 500 Companies

Are you bored with your blog? Need some fresh ideas? Top companies in every industry are increasingly turning to blogs to reach, inform, and influence consumers.

And it makes sense.

Studies show that an astonishing 9 out of 10 consumers make a purchase decision after reading about a product on a blog. In fact, blogs ranked as the most important source of information for consumers between 18 and 34 when making a buying decision. For consumers age 35-54, blogs rank second only to a recommendation from a friend or family member.

Doubling Down on Corporate Content

Fortune 500 companies such as Microsoft, IBM, Coca-Cola and GE are keenly aware of the benefits of blogging and are creating innovative new ways to reach consumers. For example, Microsoft showcases its employees’ blogs on topics ranging from current and future projects to customer case studies. A recent blog even featured a behind-the-scenes look at a day in the life of four Microsoft admins.

The Coca-Cola company brings a spirit of fun to its blog, covering topics such as Coke bottle art, the company’s history, and even stories from the pop music world. While music is not directly related to the company’s main product, it embodies a recreational vibe that is part of the Coke brand and a draw for its target market.

Home builders can use a similar approach by developing blog topic ideas that focus on lifestyle, décor, local interests, design, testimonials, and more.

Big Results Without the Big Budget

Why are so many top companies investing in fresh, frequent content? Simply put, stories sell. And unlike paid advertising that has no long-term benefit, blogs are a long-term marketing asset. The blog post you publish today can bring new website traffic, leads, and appointments for months and years to come. The more you blog, the more leads you’ll attract into your online sales funnel.

Best of all, you don’t need a Fortune 500 budget to take advantage of the benefits of blogging. Whether you build 40 homes a year or 400, blogging is an affordable and practical way to communicate  and connect with potential home buyers.

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Need help developing a blog strategy that increases traffic, leads, appointments and sales? Contact us to learn more about our online marketing services for home builders.



Dawn Sadler

Dawn Sadler is the Founder and CEO of Builder Target. She is also a speaker, author, and content strategist.

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