Home Builder Social Media Tools We Love:

Home Builder Social Media Tools We Love

Home Builder Social Media Tools We Love:

Need a smart idea to drive more leads from your home builder social media in 2016? 

Content curation is a great way to build authority, create a dynamic social media presence, and provide potential home buyers with relevant information to make an informed decision. Maybe it’s design ideas from HGTV or a Wall Street Journal article about the advantages of buying a home now. But as valuable as content curation is for your followers, there has always been one big problem: you can’t collect new leads on your website if you are sending your followers to someone else’s site. has solved that problem. For as little as $29 per month (there is also a free version) you can add your own call-to-action on someone else’s website.


Here’s how it works:

  • You share an article on your social media account like “10 Top Kitchen Design Trends for 2016” from a popular home design website or blog
  • One of your social media followers clicks on that link to the home design website
  • While they are on the home design website they see your call-to-action. Your CTA might be something like: “Begin designing your own kitchen for your new home with our free downloadable design guide.”
  • The reader clicks through on your call-to-action to your website and registers gives you the ability to share other people’s content and still build your own email list. With a paid account you can even capture a buyer’s email address directly on someone else’s site.


Some larger sites have security settings that will block your call-to-action from appearing, but at this time this is a small percentage of content available on the web.


One of our favorite features of is that it is easy to use. The intuitive dashboard means that you are up and running in minutes without any lengthy learning curve.


Here’s how to use it:

To begin, you will want to create your call-to-action. You can create one call-to-action or several. For example, if you have a home buyer guide for first-time home buyers you will want a different call-to-action than if you are gathering email addresses for a new community.


First, select the type of call-to-action that you want to create. You can choose a button, a text link, or upgrade your account to use an opt-in form or image ad.


home builder social media tool



Next, write the message you would like to have appear when you share articles from the web. You can customize your message, the button text, and the URL for the page on your website that you want to drive readers back to.



home builder call to action


Once you have created your call-to-action you can customize how your call-to-action will appear on the page. For upgraded accounts, you can also customize the color and remove the branding.



home builder content curation tool


Now that you have created your call-to-action it’s time to find content to share. provides a browser extension so you can easily share content from almost anywhere on the web and add your call-to-action in a few clicks.


Once you have found content you would like to share you can preview how your call to action will look.



content curation for home builders


Once you have verified this is correct, simply click on the Snip button to get the link you will share on your social media page.



Screen Shot 2016-02-03 at 3.33.44 PM


Next it’s time to share the link. The only people who will see your call-to-action are the people who click your link, so share your Snip often and across multiple platforms.



Now it’s your turn. Test different copy, colors, and call-to-action formats to find which ones perform best for your business goals and your buyers. You can review your results in your dashboard to see which calls to action create the most clicks.


Need some creative, effective social media ideas to accelerate leads, appointments and sales in 2016? Contact us for a free initial consultation.


Dawn Sadler

Dawn Sadler is the Founder and CEO of Builder Target. She is also a speaker, author, and content strategist.

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