How Home Builders Can Use Pinterest for Better SEO

You already know that Pinterest is a fantastic tool to share product photos, neighborhood photos, lifestyle photos and more. But can it actually help home builders achieve better SEO?


How Home Builders Can Use Pinterest for better SEO

When it comes to creating a content-based SEO strategy, Pinterest can be a useful tool to create higher search engine rankings and clickable content.

Here’s a simple 3-step process that you can use to make it work for you: 

1. Choose Your Keywords

The first step is to choose the right keywords. You probably won’t get to the top of Google with a Pinterest board entitled “Houston real estate.” High volume keywords are typically dominated by Realtor, Zillow and national brokerages. But if you create a board called “Beautiful kitchen design in Houston” you have a much better chance of your Pinterest board appearing in the search engines for that term.

Another factor to consider when you research keywords is how people use and share content on Pinterest. Design and lifestyle related keywords are more likely to create clickable content. Create titles that fit the channel.

Instead of this: “How to buy a new home in Raleigh” 

Try This: “Raleigh new home master bath design”

Another useful tip for creating your boards is to map out keywords based on buyer profiles (“Nursery design for Spokane new homes”), floor plan types (“Ranch style homes in San Diego”), neighborhoods (“Willow Glen Craftsman style homes”), and other audience segments.

2. Create Your Boards

The golden rule of content-based SEO is to write for humans first, and search engines second. Choose a title for your board that sounds natural.

Instead of this: St. Louis New Homes | St. Louis  Home Builders | St. Louis  Luxury Homes

Try this: Beautiful St. Louis New Home Ideas for Busy Professionals

A content-based SEO strategy means creating headlines that increase visibility in the search engines and earn the click with compelling, personalized content.

3. Pin Your Photos

Once you’ve completed the setup, populate your boards with a combination of curated content and photos from your website and blog. Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined so it’s a great place to showcase your best product photos.

When you populate your boards, think of your audience. Your goal is to create a reason for your audience to click through to your website. Pinterest users are predominantly women, and studies have shown that tutorial, DIY and recipe pins have a 42% higher click through rate than any other type.

As with any online marketing strategy, try these tactics for yourself to see which keywords, titles, and pins work best for your market, your product and your audience. This makes it easier for online home shoppers to find and engage with your brand online.


Dawn Sadler

Dawn Sadler is the Founder and CEO of Builder Target. She is also a speaker, author, and content strategist.

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