Blogs: How to Be an SEO Superhero (Even if You’re a Newbie)
What’s the secret to superhero SEO? Is it art? Science? Voodoo? Do you need some special powers or advanced technological expertise?
Not so much.
Content marketing is one of the best ways to achieve more visibility for your company in the search engines where home buyers search for a new home. A home builder blog gives you an opportunity to differentiate your product in a crowded market and connect with online home shoppers.
But for many home builder marketing teams SEO copywriting, keyword research, and writing clickable headlines is a process that can seem mysterious and overwhelming. Fortunately, it’s very simple to create content that ranks well in search engines – even if you know nothing about SEO.
If your blog runs on WordPress (recommended), there are lots of tools (called plugins) that you can install in just a few clicks to make sure that your content is search engine friendly. Here are three that we have used and recommend:
All In One SEO Pack (Free)
Free, simple to and easy to install, All in One SEO Pack adds a box to the bottom of every post and page that lets you create search engine friendly titles and meta descriptions. You can preview how your titles and descriptions will look in the search engines to create compelling content and clickable calls-to-action. If you are already confident in your SEO skills, keywords, and best practices for optimization this plugin provides a simple way to create and preview before you publish.
WordPress SEO by Yoast (Free with Paid Option)
This plugin (available for free or with a premium upgrade) conducts a page analysis and lets you know if there are additional ways to optimize your content. Simply type in the specific keyword that you want to target and this plugin will automatically give you keyword suggestions and tell you where to include your keyword in your content for best results. This page analysis works like your own personal editor, giving your post a final once over before you hit the publish button. It’s a great option for beginners and experienced SEO copywriters alike who want to feel more confident in building their SEO skills.
Considered the Cadillac of SEO tools for serious bloggers, Scribe is like having your own personal writing assistant. Priced at $97 per month, Scribe helps you research keywords, optimize your content, and find relevant content on your blog to crosslink to increase visitor time on site. Scribe does all of this right on your WordPress dashboard to save you time. Designed for, and used by, successful professional bloggers, Scribe is an investment for builders who are serious about content marketing.
That’s our list. What tools do you use to optimize your blog content for search engines?